The annual Telly Awards drew nearly 13,000 entries from all 50 states. HomeTrust Bank worked with local videography company, Industrious Productions, on the project.
The 60-second spot, part of the Bank’s “Mortgages That Fit” Campaign, features Asheville local Lauren Tamayo, a silver medalist of the 2012 London Games. The commercial follows Lauren as she shares her story of building a new home while training for the Olympics. A HomeTrust Bank mortgage made it easy for Lauren and her husband Mike to keep eyes on London while building a life in North Carolina.
HomeTrust Loan Officer Mary Kate Rikard worked with the Tamayos on the mortgage for their new construction home. “I’m so excited that Lauren was featured in our advertising campaign. I cannot think of a better, more suited fit to demonstrate HomeTrust Bank’s values of hard work, dedication and determination. It was a pleasure to work with Lauren and Mike as they built their home,” Rikard commented. “I am so proud of her successes, in both the Olympics and also her work with local children and the cycling community.”
About the Telly Awards
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional and cable TV commercials and programs, the finest video and film productions, and online commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
About HomeTrust Bancshares, Inc.
HomeTrust Bancshares, Inc. is the holding company for HomeTrust Bank. HomeTrust Bank, including its banking divisions – HomeTrust Bank, Tryon Federal Bank, Shelby Savings Bank, Home Savings Bank, Industrial Federal Bank, Cherryville Federal Bank and Rutherford County Bank, is a community-oriented financial institution offering traditional financial services through its 20 full service offices in Western North Carolina, including the Asheville metropolitan area, and the “Piedmont” region of North Carolina. HomeTrust Bank is the 10th largest bank headquartered in North Carolina. HomeTrust Bancshares had consolidated assets of $1.6 billion as of December 31, 2012.
Forward-Looking Statements
Statements in this press release that are not historical facts may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements often include words such as “believe,” “expect,” “anticipate,” “estimate,” and “intend” or future or conditional verbs such as “will,” “would,” “should,” “could,” or “may.” Forward-looking statements, by their nature, are subject to risks and uncertainties that could cause actual results to differ materially from the results anticipated in such statements, including increased competitive pressures, changes in the interest rate environment, changes in general economic conditions and conditions within the securities markets, legislative and regulatory changes and other factors described from time to time in documents filed and furnished by HomeTrust Bancshares, Inc. with the Securities and Exchange Commission.
Website: www.Hometrustbancshares.com
Contact:
Stacie Hicks, Marketing & PR Director
828.350.4145
