Rich Novak helps healthcare providers navigate the financial complexities of practice ownership, growth, and long-term success.
As Vice President and Healthcare Banking Officer, Rich works with medical, dental, and veterinary professionals across the Carolinas on practice acquisitions, partner buy-ins, startups, commercial real estate, equipment financing, working capital solutions, and succession planning.
He also works closely with broader advisory teams, including CPAs, attorneys, wealth advisors, insurance specialists, and consultants, to help clients build strong support systems.
Whether delivering guidance, education, or strategic insight, Rich believes the best banking relationships are proactive rather than reactive. He aims to bring a direct and collaborative approach to every relationship.
Prior to HomeTrust, Rich served in healthcare-focused banking roles with national financial institutions.
As a founding member of HomeTrust’s healthcare team, he is helping the bank to build a specialized platform centered on the challenges, opportunities, and life cycles within medical, dental, and veterinary industries.
Based in Charleston, South Carolina, Rich is passionate about supporting local business communities and advancing entrepreneurship. He is active with the Charleston Chamber of Commerce and regularly volunteers to provide guidance to aspiring business owners and healthcare professionals.
Outside of work, Rich calls himself a strategy-based gamer, who believes the planning, resource management, and decision-making involved in gaming enhances the analytical mindset he brings to helping clients.
